Social Gastronomy and Ice Cream Month

ice creamOld Blue Marble sign in Williamsburg, Brooklyn.

We are not sure how many of our readers are based here in New York City, but if you are there is an interesting little event happening tonight (Tuesday July 24th) in Williamsburg, Brooklyn.  The Masters of Social Gastronomy meeting is happening at Public Assembly, and this time the topic is Ice Cream:

Everyone’s favorite summer treat comes to the forefront at this month’s MSG.

Sarah Lohman of Four Pounds Flour will unearth the stories behind our favorite ice cream treats and share some of history’s wildest bygone flavors—that may be due for a revival. By the end of the night, you’ll be able to answer questions like: which came first, chocolate or vanilla? The ice cream sandwich or the ice cream cone? Neapolitan or liquid nitrogen?

Meanwhile, Soma will show you the science behind making the perfect batch at home, and Big Ice Cream’s tricks for plumping up their profit margins. We’ll also track frozen desserts across the globe, from Italian gelato to dondurma, the magically stretchy ice cream from Turkey.

At the storytime halftime show, they’ll make ice cream right before your eyes, using an easy method you can replicate anytime, anywhere.

As always, MSG is free and takes place at Public Assembly (70 North 6th Street) in Williamsburg. Doors open at 7pm, with samples and drink specials all night long.

RSVP here!  // Follow MSG on Tumblr

In other Ice Cream news…

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Big Gay Ice Cream

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When you are making homemade ice cream one thing you can’t do is make soft serve. Unless you happen to have a soft serve machine, in which case you must have a dream kitchen or live in a Dairy Queen or a college campus. Tom has fond taste memories of the small chocolate cone from DQ and Kira remembers the glorious days of undergraduate dining facilities.

On a NYC summer day, it seems that you can’t walk a block without hearing the dulcet tones of the Mister Softee’s song, but for the ice cream enthusiast the average ice cream truck doesn’t always cut it.  Douglas Quint and Bryan Petroff started Big Gay Ice Cream to put their twist on the traditional soft serve. Big Gay Ice Cream started with a ice cream truck that could be spotted throughout New York in 2009, and opened their store in the East Village in 2011.  Their store does something out of the ordinary for an ice cream shop…they actually sell other peoples frozen treats (Melt Bakery for example) in addition to their amazing menu of cones, sundaes, and milkshakes.

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